Who we are
Rico Macaraeg (L) & Steven Schnelle (R)
Co-Founders StriveWell
Founded by business leaders Rico Macaraeg & Steven Schnelle, both focused on living and encouraging healthier lifestyles. The thesis of StriveWells investments is rooted in community, recovery, and longevity.
We invest in brands that go beyond fitness—brands that redefine what it means to care for the body, mind, and spirit. Our commitment is rooted in fostering growth for businesses that put people first, building innovative solutions that enhance the human experience through recovery and wellness.
Guided by purpose and passion, we strive to lead with integrity, champion the community, and inspire a better tomorrow for every individual we serve.
Together, we are shaping the future of health, one thoughtful stride at a time.
Meet Rico
(co-founder)
Chief Executive Officer
Rico is the Managing Partner of StriveWell and oversees its portfolio of brands across New Jersey and New York.
You might meet Rico serving a shift as a cleaner, check-in clerk, or manager at our locations. Rico collaborates with the franchisor corporate team and is often the voice of our members. Rico partners with the studio leadership to ensure we are providing the best experience possible.
Rico is a Washington native, a military veteran of 8 years, and a Georgetown M.B.A Graduate. Before co-founding StriveWell, Rico was a Marketing Executive for some notable brands like Lamborghini, Lord & Taylor, and Meta.
Connect with Rico: Rico@StriveWell.co
Meet Steven
(co-founder)
While Steven spends most of his time as a Partner at a global law firm in Manhattan, you might meet Steven at one of our studios making sure you are ready for the best experience possible.
Steven is a Massachusetts native, returned Peace Corps Volunteer, and Georgetown Law J.D. Graduate.
Connect with Steven: Steven@StriveWell.co
Meet Adam
Director of Finance, StriveWell
Adam is the operational finance leader for the StriveWell family of brands. Anything with a number comes his way for review, analysis and safekeeping. Adam owns the accounting, modeling and financial strategy for the team.
Adam closely partners with the NJ Sweat and NJ STRONG teams to drive optimal business decisions, enhance business efficiency and enable strategic and tactical growth. By carefully managing the financials, Adam strives to provide the best experience for the best value for all of you.
Adam is a Navy Veteran, marathon runner and a Kelley School of Business M.B.A. and M.S.F. Graduate.
Connect with Adam: Adam@StriveWell.co
Meet Bailee
People & Culture, StriveWell
Bailee is our manager of People and Culture and the conduit between team members and leadership.
Bailee ensures the People & Culture team is consistent and empathetic through all levels and facets of the organization.
Connect with Bailee: People@StriveWell.co
Meet ZUE
Executive Business Manager
Zuhura (Zue) Miriam, Joins us as our Executive Business Manager. Zue leads the Executive Leadership Team through all things front office business management. Zue joins us a high skilled digital marketing and PR professional with global experience. You’ll see Zue in meetings, supporting all functions from Operations, Finance, Sales and much more.
We are thrilled to have Zue join us and excited to bring her experience working with both startups and larger corporations as she helps us navigate this exciting growth.
Connect with Zue: Zue@StriveWell.co
